Cryptocurrency brokers offering easy-to-use interfaces that interact with exchanges for you and therefore take the complexity out of purchasing crypto. Some charge higher fees than exchanges and others claim to be free while making money by selling information or not executing at best possible market prices.
Be careful with brokers because you may face restrictions on moving your cryptocurrency holdings off the platform. With some you cannot transfer your crypto holdings out of your account. While this does not mean much to others, advanced crypto investors might want to hold their coins in crypto wallets for extra security and for extra security, some even prefer to store their crypto in hardware wallets that are not connected to the internet.
Sven Franssen